We’ve got the studio up and running and are really excited for our new strobe setup. It’s dialed in and we couldn’t be happier with the results. What is it you ask? What lighting setup could be so great that we are posting a blog about it? It’s Paul Buff’s Einstein strobes! That isn’t just a clever name. These digitally controlled puppies are so versatile, you’ll wonder how you ever dealt without them. Think abacus to iPhone. When we built this studio we weighed every option from every major brand out there. It kept coming back to the Einsteins. Their power output ranges from a full 640 Ws all the way down to 2.5 Ws and everywhere in between, keeping the color temp within 50 degrees of 5600°K no matter what power they are set on. There are no more precisely color accurate strobes out there across the range. As if that wasn’t enough, we implemented a complete PocketWizard system allowing you to adjust output across three different zones right from your camera wirelessly. Whether you shoot Canon or Nikon, we’ve got you covered. No cables, no walking over to a power pack, and no missed shots. We have four available at all times with a plethora, yes a plethora, of modifiers, from softboxes, to strip banks, to octaboxes, beauty dishes, and a giant PLM umbrella. We love these so much, we travel with a set of them to shoot events on location. Coupled with Buff’s lithium battery packs, these are amazing, self contained, no strings attached, lighting bliss.